getting you there is the best part

ink /profile raising/ firm is an independent marketing and brand strategy consulting agency, led by me, Lisa Silagy. I am a marketer and brand strategist specializing in corporate and brand positioning, naming and taglines, concepts and campaigns, and creative copywriting—all crafted to get you where you want to be. I prefer to work directly with business owners and teams at brand and design agencies, large and small, who are the decision makers. 

Since its inception, ink has collaborated with small to medium-size organizations in fractional or interim leadership roles and project specific capacities to guide brand evolution and transformation. I work across all sectors and can be part of your team for the short-term to crack a single concept, or longer-term to rethink and repackage the essence of a business, brand or product.

More to the point, I help to define businesses, brands and products, craft the ideas and words, and set the ‘positioning’ for the design, communications and marketing to begin.

You should know that I have always preferred to fly below the radar to maximize client exposure and in doing so have energized many projects for ink’s clients—from launching new products from scratch to scaling brand identity practices. Even in industries that I have contributed to for years, I would say that most people have no idea who I am, but they probably know some of the things I have helped to bring to market. 

I believe that smart marketing is hard. It only looks easy. And it’s possible only when you’ve done it long enough to know the difference.